sam. 19 sept. 15 11:03
Ok, it's the usually PR guff; except for the statement that two 2016 Ducati models will take them into new market segments. Any guesses? Minoli once hinted at an off roader (Scrambler based?), and I guess in the niche hunting world that is motorcycling the Multistrada is neither an adventure bike nor full dress tourer.
Nine new models for the Ducati 2016 range to be presented at EICMA 2015 (17-22 November, Rho/Milan)
New Monster 1200 R wins public and media acclaim after its unveiling at the Frankfurt IAA
Positive growth trend continues for the made-in-Bologna bike brand: before the end of the year the symbolic figure of 50,000 sales will be exceeded
Borgo Panigale (Bologna), 17 September 2015 – The first of a major series of new bikes that will join the Ducati 2016 range has been presented at the Frankfurt-held IAA (Internationale Automobil Ausstellung). The new Monster 1200 R, the most powerful supernaked ever built by Ducati, made its official debut at this prestigious international showcase where it was immediately given a warm welcome by the public and media alike.
With its 160 hp, a new, even sportier look and an array of components worthy of a real "superbike", this latest Ducati is just the first in a long, exciting series of new models to join the "made in Bologna" 2016 range - a range that represents, beyond any shadow of doubt, the biggest, most decisive attack on the market ever to have been launched by Ducati.
"The year 2016 will see continued growth at Ducati,” stated Claudio Domenicali, CEO of Ducati Motor Holding, at the Frankfurt fair. “No less than nine new models, including the just-unveiled Monster 1200 R, will be joining the 2016 range. Never before has Ducati presented so many new bikes and EICMA will provide the perfect platform on which to show them to all to our enthusiastic customers.
Two of these will take us into segments in which we’re currently not present and this is going to be one of the greatest challenges of 2016: to extend the Ducati hallmarks of style and performance to motorcyclists who were – until now – beyond our reach.
Following a highly positive 2015, we look to the future with optimism and confidence. Given the results achieved during the first six months of the year, with 22% growth and 32,600 bikes delivered, we can already state that 2015 will see us attain another absolute record as we expect - for the very first time in our company’s history - to break through the symbolic barrier of 50,000 bikes sold before the end of the year.
Nevertheless, our main goal is not so much the pursuit of ever-greater volumes but, rather, to keep on surprising our customers with awe-inspiring bikes. The increase in sales is simply a consequence of just how incredibly well-received our products are - products that stem from implementing strategies that are in keeping with our identity, looking to new markets and taking on tough new challenges every day”.
http://teambenzina.blogspot.co.uk/2015/ ... s-for.html
BOLOGNA, ITALY: Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports bike maker Ducati has enjoyed an era of much-needed financial stability that it has ridden to record sales.
But don't expect Ducati bikes to start flooding the market. CEO Claudio Domenicali is focused on protecting the aura of exclusivity surrounding the brand, which is best known for its success on global racing circuits.
``We will stay a premium brand,'' he said in a recent interview with The Associated Press at the company's factory and headquarters in the Borgo Panigale neighborhood of Bologna.
Ducati sold 7,400 motorcycles in June, a 60 percent increase over the same month last year. And through the first half of the year, the company increased sales by 22 percent to a record 32,600 motorcycles delivered.
While Ducati is pleased with those results, Domenicali says the company is not looking to increase sales volume to a specific number: ``We are not targeting to go 100,000 motorcycles.''
This year's sales include 9,000 deliveries of the Scrambler, a new retro-styled brand aimed at customers who may not have traditionally considered buying a Ducati. Some enthusiasts have been critical of the laidback Scrambler _ complete with its own yellow logo and line of clothing and accessories _ as a departure from the Ducati's racing roots. The Scrambler's 75 horsepower, for example, is just a fraction of the 205 horsepower erupting from Ducati's top-of-the-line Panigale 1299 S superbike.
Domenicali shrugs off those concerns.
``It's part of a character that is more about lifestyle, and easygoing,'' Domenicali says, noting Ducati still sells a range of high performance street bikes _ in their traditional red paintjob.
Domenicali was named the CEO of Ducati in 2013, the year after the company was bought by Volkswagen subsidiary Audi. He previously ran Ducati's racing division, directed research and development and served as general manager for operations and product development.
The Volkswagen takeover, he says, was fundamental in boosting Ducati sales _ not only by providing stable ownership but also through its focus on customer satisfaction, as opposed to mere financial returns.
``That changes the world, you know?'' Domenicali said. ``Because you are not just reporting to either just the stock exchange or the banks and trying to keep them happy, but trying to keep the customer happy,'' he said.
Ducati's racing heritage is something that is as fundamental to the brand as it is to the iconic sports cars built 25 miles to the west, he said.
``We like to think that we are like Ferrari, but Ferrari is a dream and Ducati is a dream you can achieve,'' he said. ``Because you actually can buy a Ducati.''
Following Audi's purchase of Ducati, rival luxury automaker Mercedes-Benz's performance division, AMG, bought a 25 percent stake in Italian sportsbike maker MV Agusta in 2014. And BMW has been making motorcycles since before it began producing cars. Motorcycles help drive younger customers to the auto showrooms of automakers, Domenicali said.
``They gain the sexiness of the brand,'' he said. ``Cars of course are interesting, but sometimes are not as exciting as bikes.''
The United States is Ducati's largest market. Like other European and Japanese motorcycle manufacturers, Ducati has been working on ways to cater to American tastes that tend to favor large-displacement bikes known as cruisers and baggers.
Domenicali was coy, however, about what plans he has for the U.S.
``Will it be a cruiser, or a bagger, or a tourer, or a scooter, or a four-wheel ATV or a snow mobile?'' he said. ``As long it's a sports snow mobile, we can make even the snow mobile.''
http://articles.economictimes.indiatime ... les-volume
(Merci Audi)
.Les DS ducati ne save même pas a l'heure actuelle ce qu'ils vont recevoir en matière de moteur... Euro3 euro4. Bref sur cette fin d'année ducat ne communique pas spécialement d'infos en avance. 
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un scoot!!!! 
